About Us | Marketing Analytics Summit

A note from Jim Sterne, Creator of Marketing Analytics Summit:

I’ve been going to conferences for 35 years. Most of them have been seriously boring. SERIOUSLY. I created the eMetrics Summit so people who were just discovering web analytics could come together and invent a profession: Digital Analytics.

Today, analytics is the heart of marketing and it was time to pump up the volume, time to reinvigorate the field and time to bring new technologies to light.

The events that gave me a leg up in my career, got my heart pumping, and set my hair on fire were the ones that forced me to step out of my comfort zone a little.

The thinking behind the Marketing Analytics Summit is to focus the event on the attendee. Rather than delivering papers on the latest research (let the data scientists do that!), MAS is all about helping marketing people become more data-informed, more data-savvy, more data-enriched.

If you’re in marketing, and you want to be in command of data from search and display to social and mobile and get a firm grasp of artificial intelligence, the Marketing Analytics Summit is THE place to meet the people who know what’s what and make the connections that will be the building blocks of your career.

Marketing Analytics Summit is a transformative event.
Marketing Analytics Summit is what I wish I had gone to 35 years ago.

Very sincerely,
Jim Sterne

Jim Sterne: Creator of Marketing Analytics Summit

Jim Sterne sold business computers to first-time owners in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. He is available for workshops and keynotes.

About Rising Media

Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions.

Rising Media events provide cutting-edge, practical knowledge for business professionals to improve their day-to-day effectiveness, driving higher returns for their organizations. Attendees learn from leading experts and share knowledge with each other, as well as interacting with innovative vendors in the space. Each event brings together the best, the brightest and the visionary, creating a forum for insight, energetic exchange and informed purchasing.

Operating globally, Rising Media partners with other international media companies and associations to introduce events to new markets, without the risk and expense associated with establishing an operation on the ground. With extensive experience in the complete process of conference and trade show production from market positioning, conceptual input on localizing events in different markets, choosing best location, venue negotiation, sponsor and exhibitor sales, event marketing, recruiting of media partners and trade associations, authoring of conference programs and recruiting of speakers, and all logistical functions including registration and onsite set-up, Rising Media delivers successful events for all stakeholders.