The great thing about analytics is that it tells you what is wrong. The hard thing is that you have to do the work to make things better. What if you could put that data to work automating some of those fixes? This would free you up to do more of the high value work, right?
This workshop will help you discover new ways of using analytics to power conversion rate optimization, improve customer experience, and win more business.
There is nothing better than a head-to-head A/B test to drive marketing decisions. A/B tests lead to simple analytics that almost everyone in the organization can understand and act on. If you’ve run at least a few A/B tests, this workshop will show you how to use more powerful analytics tools like predictive modeling to get more insight out of your tests. After reviewing the basics of A/B test analysis, we will talk about testing strategies you can use when you have a very large or very small sample sizes. We will cover a pile of advanced techniques including heterogeneous treatment effects, uplift modeling, causal forests, blocking, matching, and stratification. If this sound like a bunch of jargon to you right now, that’s okay. I will demystify the jargon and help you understand when and why you might use these techniques in analyzing your A/B tests. We will also cover Bayesian approaches to A/B testing including test & roll and multi-armed bandits.
From market research to direct mail metrics to web analytics to Big Data, the job of “marketing” has changed dramatically over time. We have arrived at a fundamental shift in marketing that is as impactful as the advent of the Internet: Artificial Intelligence and Machine Learning.
This workshop introduces marketing professionals of all ranks to the theory, the language and the practical application of these disruptive technologies.
This workshop will not teach you how to be a data scientist.
It will teach you enough about the language and implications to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how these new tools will change your job and what you can do to remain relevant in tomorrow’s marketing department.
The Marketing Analytics Summit is going to be transformative and professionally invaluable - but it's going to be Fun too! Private Foodie Tour, Relaxing and Drinks by the Pool or a Private Tour of Las Vegas - what could be better? Cut loose before diving head-first into the world of marketing analytics. See your peers in a different light! (Included in your registration, but sign up is required for individual Activity by June 2nd).
Downtown Lip Smacking Foodie Tour - Are you a Foodie and want to Discover the locals’ favorite destination? Visit the newly revitalized, booming downtown for a taste of true authenticity in independent establishments, with chef-driven, seasonally focused farm-to-table fare and inspired craft cocktails. Guests are treated like VIP with 3-4 signature dishes at every restaurant and a guided walking tour between stops packed with insider information on Las Vegas and the sights along the way. The Tour will be approximately 2 hours with 4 stops.
Pink Jeep – Bright Lights City Tour - Traveling in style is a must in Las Vegas. Attendees will be picked up Caesars Palace in a nine-passenger open-air Jeep Wrangler for a 2 ½ hour tour. The evening’s chauffeur will be your professional tour guide who is an expert on all the magnificent history and urban legends of this exciting and lively town.
There’s no better way to start this Las Vegas tour than at the Welcome to Fabulous Las Vegas sign. This famous sign has made a home in pop culture through cameo appearances in films across decades. Next stop on the tour is driving by the key hotels that helped write the history of Las Vegas.
The past meets the future on the Las Vegas strip’s historic Fremont Street. Guests experience this high-tech sound and light sensation as they stroll down five blocks of video synchronized with music in the vaulted canopy above.
Final stop includes a walk up to the famous erupting volcano at The Mirage.
Fun, Sun & Relaxation at the Pools at Caesars Palace - What better way to set the tone for the days ahead as you relax by the Famous Caesar Palace Pools for a few hours with your industry colleagues! We’ll provide the Cabana’s, the snacks and the drinks and you provide the Suits & Sun block and maybe go for a swim or have a few drinks and discuss the days a head or maybe just relax & decompress in the sun! The time is yours!
Just show up - just like last year - and look for people who look like fun... that's us! This is a coming-and-going party of hungry and thirsty Marketing Analytics Summit attendees and friends. Find that big, tall table in the bar where you will recognize each other by the way you each carefully analyze the Margarita Menu. Enjoy - But remember, we start early tomorrow, and you do not want to miss the opening keynote! Please drink
“No matter how big your data, you must master storytelling and visualization to influence business decisions.”
Visualization is the new communication medium – not the activity of making charts! Learn how to apply the foundations of visual language, evoke what people really want from their data, and unleash your creativity.
Develop leadership in the processes, people, and culture around visualization. To make big data successful requires you to build new skills in visualization, turn data into stories, and change how teams work together.
This workshop is more than a day of amazing ideas. The exercises and team-based challenges build your confidence with practical ways to immediately improve your visualizations and reveal the “a-ha” insights.
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