Speakers: Experts and peers to mentor you through your professional evolution

Considered one of the leading customer analytics and digital measurement experts in the world, Gary is the CEO and founder of Digital Mortar. Digital Mortar provides comprehensive collection and measurement of the customer journey in retail stores. Previously, Gary led Ernst & Young’s Digital Analytics Practice. EY acquired Gary’s last venture – Semphonic - in 2013. President and founder, Gary grew Semphonic to be the  leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary blogs at measuringthedigitalworld.com. His book, Measuring the Digital World, was published in 2016 by the Financial Times Press.

Anil is a seasoned Digital Marketing and Analytics consultant with 15 years of experience. Anil has worked with companies ranging from Fortune 50 to startups and has helped their Digital channels improve business results. Anil’s customers include Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

He has taught and trained several Digital Marketing and Analytics folks in the past 9 years of teaching at UBC, University of Washington, Bellevue College and speaking engagements at various conferences as well as his blog, http://webanalysis.blogspot.com. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Yoram Bauman, “the world’s first and only stand-up economist”, performs regularly at colleges and corporate events, sharing the stage with everyone from the late Robin Williams to Paul Krugman. He has appeared in TIME Magazine and on PBS and NPR, and is the co-author of the Cartoon Introduction to Climate Change and the two-volume Cartoon Introduction to Economics, which is now available in Mandarin, Mongolian, and a dozen other languages. Speaking of foreign languages, he is also the organizer of the humor session at the annual meeting of the American Economic Association.

Yoram now lives in Salt Lake City but spent the prior two decades in Seattle, where he was the founder of Carbon Washington, which in 2016 placed the first-ever carbon tax measure on the ballot in the United States. He has a BA in mathematics from Reed College and a PhD in economics from the University of Washington. His goals in life are to spread joy to the world through economics comedy; to reform economics education; and to implement carbon pricing.

Previously a Business Development Executive at OWOX BI with 6+ years of experience in marketing and product management. She has managed multiple departments and has worked her way up from the role of support manager. Over the last five years, Mariia has worked with the largest multichannel retailers in the EMEA region and knows their pains and gains. She has spoken at the largest Ukrainian conferences, at MeasureCamp in London, at Superweek in Hungary, at eMetrics in Chicago, at ATD in Israel, and at other conferences around the globe.  

Rob is the VP of Product at ObservePoint and is a passionate customer champion who believes any experience should empower the customer with a design-centric and customer insight-first approach. He previously led product and end-to-end experience at Strala, now part of the ObservePoint solution. Prior to Strala, Rob was a product leader within the Adobe Experience Cloud and before that consulted with 75+ brands in the areas of marketing and experience analytics, attribution, and personalization.

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago.

Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters.

He's written hundreds of articles on content marketing, search engine optimization, social media and Analytics.

• Top 10 Online Marketing Experts to Watch, Forbes
• Top 50 Marketing Influencer, Entrepreneur Magazine
• Top 10 Social Media Influencers to Watch, Social Media Explorer
• Top 50 Content Marketing Influencers to Follow, Outbrain

He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Analytics leader with client-side and consulting background. Deep knowledge of marketing and product analytics. Global industry board experience.

Ferdinand Ephrem, partner and CTO at True Impact, a Neuro-technology expert who brings research in neuroscience to the fields of Marketing and Ergonomics. He is the Co-Founder of NeuroTechX a leading international organization whose mission is to facilitate the advancement of neurotechnology by providing key resources and learning opportunities. He holds an MBA in Information Systems, and a specialized Diploma in Human Computer Interaction. With his 15 years of experience in IT solutions consultancy Ferdinand built his career around information systems theories definition and utilization, this led him to develop a interpretation platform based on EEG and bio-data that gives insight and help evaluate the consumer behaviors in media advertising and usability.

Lee Feinberg is the Founder and President of DecisionViz, a management consultancy that helps companies build leadership in the processes, people, and culture around data visualization. He invented the Blue Ocean for Visualization™ Framework and the DRAW-ON™ Method and is a thought-leader on building decision-driven organizations. DecisionViz is a Tableau Software Alliance Partner and Alteryx Solutions Partner.

Industry leaders frequently ask Lee to address domestic and international audiences, including Tableau Software Conferences, O'Reilly Strata, TDWI, and TechTarget. He is the author of the BeyeNETWORK column “HD Visualization: Driving BI and Analytics,” founder/ leader of the NJ and NY Tableau User Groups, and served on Tableau's Customer Advocacy Board. Lee also serves on the Board of Advisors, Stevens Institute of Technology, Business Intelligence and Analytics program.
Prior to founding DecisionViz, Lee led Nokia's Decision Planning and Visualization practice. He received a B.S. and M.S. from Cornell University and has been awarded a US patent in telecommunications.

Elea McDonnell Feit is an Assistant Professor of Marketing at Drexel University and a Senior Fellow The Wharton School at the University of Pennsylvania.  Her research focuses on leveraging customer data to make better product design and advertising decisions, particularly when data is incomplete, unmatched or aggregated. Much of her career has focused on developing new quantitative methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm, The Modellers, and most recently as the Executive Director of the Wharton Customer Analytics Initiative, where she built the academic-industry partnership program. She enjoys making analytics and statistics accessible to a broad audience and has recently co-authored a book on R for Marketing Research and Analytics with Chris Chapman and a DataCamp course on Choice Modeling in R. She regularly teaches popular tutorials and workshops for practitioners on digital marketing, marketing experiments, marketing analytics in R, discrete choice modeling and hierarchical Bayes methods as well as undergraduate, MBA and MS Business Analytics classes at Drexel and Wharton.  She holds a PhD in Marketing from the University of Michigan, an MS in Industrial Engineering from Lehigh University and a BA in Mathematics from the University of Pennsylvania.

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, Pocket, Facebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.

Matt Gershoff is Co-founder of Conductrics, an intelligent decision engine platform (www.conductrics.com). Matt has over 15 years experience in database marketing and web analytics. He holds MS degrees in both Economics & Artificial Intelligence.

Stéphane Hamel is a seasoned independent consultant and distinguished thought leader in the field of digital marketing and analytics. He advises global clients, agencies, start-ups, and vendors in the digital analytics industry on data maturity matters, the ethical use of data and how to grow a data-informed culture.

Recognized as a Google Product Strategy Expert (2016) and considered one the Most Influential Industry Contributor by the Digital Analytics Association (2012), he made significant contributions to the industry: authoring the Radical Analytics Manifesto (2016), creating the Digital Analytics Maturity Model (2009), and the Web Analytics Solution Profiler (2006, sold to Cardinal Path in 2013) quality assurance tool, Da Vinci Tools (2017, sold to Supermetrics in 2020) as well as other tools and concepts throughout over thirty years of work experience, including 25 years on the web.

He previously held a leadership position with the award-winning Cardinal Path agency and sat on the board of the Digital Analytics Association. He holds an MBA specialized in eBusiness from ULaval (2009) where he teaches the fundamentals of digital analytics to Marketing Masters and MBA students, he was Faculty Chair, Digital Marketing & Analytics for SimpliLearn / Market Motive and taught hundreds of students enrolled in UBC's Award of Achievement in Digital Analytics. To this date, he shared his passion at over a hundred conferences across Europe and North America.

Michael is the managing partner of Stacked Analytics. For more than 18 years in the He has earned a global reputation for building high-performing and valuable analytics programs and teams as both a consultant and industry practitioner. He serves on the board of the Digital Analytics Association and is the co-host of the popular industry podcast, The Analytics Power Hour.

Maigari Jinkiri is the Chief Revenue Officer of Ebiquity – North America, where he acts as the relationship owner for many of Ebiquity’s key accounts. Maigari works with the executive team to set sales and delivery strategy across all services, while ensuring clients successfully implement greater brand and business performance. Previously, Maigari was an integral part of managing the relationships for Stratigent’s strategic accounts. He has extensive experience in helping organizations understand and navigate their analytics and optimization strategy and has played both a technical and business role on driving client’s optimization and implementation efforts. Maigari studied at Georgetown University and earned a Bachelor of Science in Finance.

Krishna Kallakuri is President & founder of Loven Systems, the creators of diwo®.  Krishna’s visionary leadership and delivery of transformational BI and Analytics initiatives to leading Fortune 500's has landed the practice he has founded on the Midwest’s Fastest-Growing list. With 20 years of expertise in technology and executive management, Mr. Kallakuri’s passion for advanced analytics, cognitive technologies, and artificial intelligence has led to pioneering work—most recently the launch of diwo®, which was developed from the ground up as a “business-first” platform to address the adoption issues common with other transformative initiative

Michele Kiss is a recognized digital analytics leader, with expertise ranging across web, mobile, marketing and social analytics. She is currently a Senior Partner at Web Analytics Demystified, where she works with clients on analysis, training, and process, to help them draw insight from their digital data. Michele is the winner of the Digital Analytics Association "Rising Star" award (2011) and "Practitioner of the Year" award (2013). She is a frequent blogger, writer, podcast contributor and speaker. You can read her thoughts at michele.analyticsdemystified.com 

Moe is the Marketing Data Lead at Australian unicorn startup, Canva. Prior to that, she was in senior product and marketing analytics roles at Australia's biggest online fashion retailer, THE ICONIC. She specialises in understanding marketing acquisition and customer behaviour through analytics, having worked both agency and client-side. She has experience across a variety of tools such as Looker, dbt, R, SQL, Google Analytics and Snowplow. She is a passionate and active member of the analytics community, co-hosting a bi-weekly podcast, the Analytics Power Hour. She is the president of the Analytics Association of New South Wales where she helps run Data Analytics Wednesday, a monthly meet up, and Sydney MeasureCamp, a yearly unconference. She won the Digital Analytics Association USA's top new practitioner award in 2018. Moe is a strong advocate for gender and cultural diversity, organisational mentoring and networking.

As the founder of StratInt Research, Lusine Kodagolian has worked with companies of every size and in virtually every sector to help connect the dots between digital, social, and PR and their impact on business goals. From designing measurement frameworks and KPIs to crafting compelling, data-driven stories, Lusine has worked with clients like the Department of Defense, the Department of Army, Georgetown University, AbbVie, Fiserv, ExxonMobil, Verizon, ManpowerGroup, as well as several other Fortune 500 companies. As a consultant to these companies, she navigated some of the most complex measurement challenges, helping her clients understand the true value of measurement and the importance of planning and KPI-setting as one of the first steps in every analytics journey. Prior to founding her company, Lusine worked for Dow Jones, Hill+Knowlton Strategies, Ogilvy Public Relations Worldwide and Siemens Enterprise Networks, where she challenged her colleagues to think outside the box and always answer the ‘Why’ before looking for ‘So What.’

Valerie is passionate about data, like really passionate about data, and leverages that enthusiasm to help stakeholders make smarter decisions and mitigate the inherent risk that comes with digital experimentation. As an Optimization Director at Search Discovery, she spends her days crafting evidence-based hypothesis libraries, utilizing advanced AI features in testing platforms, and creatively solving tough problems to ensure long-lasting business results.

Prior to her current role, Valerie established and led the first Digital Analytics and Optimization programs at both UBS and the American Medical Association, and in 2014, her first year as a Digital Analyst, she was honored to be a finalist for the DAA “Rising Star” award. Always an active member of the digital analytics community, she currently serves as the President Elect of the DAA Board of Directors, and continues to provide new perspectives and insights on testing and optimization by frequently speaking on the digital analytics conference circuit and appearing on industry podcasts.

John Lovett is passionate about using analytics to put a stop to lousy marketing. Throughout his career, John has consulted with companies ranging from Fortune 50 to non-profits on how to use data and measurement strategy to understand customers, to reach them in the moments that matter, and ultimately to deliver better marketing. As the VP of Analytics at Seer Interactive, John draws on his years of experience as a consultant, author, and past President of the Digital Analytics Association to guide his team and clients toward analytics excellence. Lately he’s focused on using AI in Analytics. When he’s not working, you can likely find John with a fishing rod in his hand or spending time on the water (or in a hockey rink) with his wife and three boys.

Diana Lucaci is the Co-Founder and CEO of True Impact, a neuromarketing firm offering concept testing solutions to creative teams and agencies. She works with mid-large organizations including Canada Post, Metro, Desjardins, ATB Financial, General Motors, Colgate-Palmolive, Costco, Miller Coors and others.Diana is a Board Member of the Canadian Research Insights Council (CRIC), Canadian Representative of ESOMAR, and Committee Member of the Standards Council of Canada (SCC). Diana served as Chair of the Neuromarketing Science and Business Association (NMSBA, 2012-2018 term). She holds a degree in Neuroscience and Psychology from the University of Toronto.

Jim leads Ebiquity’s Data and Analytics practice in the USA. 

Specializing in marketing transformation, Jim leads major engagements and global client relationships for Ebiquity.  His work spans advanced analytics, marketing technology, and marketing operating models. 

In his 20+ year career in professional services, Jim has worked at digital agencies (Razorfish), strategy consultancies (Deloitte Consulting), and technology firms.  He brings extensive experience and thought leadership in retail, travel, and financial services.  Immediately prior to joining Ebiquity, Jim led Publicis Sapient’s business consulting practice across Europe and the Middle East. 

Jim holds an MBA from Emory University’s Goizueta Business School where he was a Woodruff Scholar, and a degree in Industrial Engineering from Georgia Tech. 

Dan McGaw is a serial entrepreneur who has a passion for making everything around him better. As the Founder and CEO of Effin Amazing, an Analytics and CRO consultancy, he oversees marketing, analytics and growth hacking for the company's clients. He previously founded Fuelzee, Starter Studio and Bootstrap Academy, to name a few. He was instrumental in the immense growth of Code School (which was recently acquired) as well as KISSmetrics. In his spare time, he likes to hang out with his wife and three sons, coming up with new businesses and doing laundry.

Joe Miscavige is the Director of Data Analytics & Insights at the Smithsonian Institution. He joins the
Institution’s new Office of Digital Transformation, which works to advance the overall mission of the
organization using data and technology to drive innovation across the world’s largest museum, education,
and research complex.

Prior to joining the Smithsonian, Joe led large scale business intelligence and data literacy initiatives at
PBS, managed cross-network digital platform analysis for AMC Networks, worked as an archivist at New
York’s Hunter College, and taught English in Osaka, Japan.     

Joe also teaches a Master's-level Digital Analytics and Measurement course at Georgetown University and
had previously served on the executive board of the Digital Analytics Association. In 2018, he received the
Association’s Practitioner of the Year award. Joe holds a Master of Science in Library & Information
Science from Long Island University and a Bachelor of Arts in Public Relations from Susquehanna
University. He is currently attempting to learn how to play tennis which is counter balanced by the giant
stack of books that he wishes he could get to.

Mike is Senior Strategist and product leader at SoloSegment a provider of behavior-based personalization technologies that connect customers with content that converts. Mike is a former IBM Distinguished Engineer and Open Group Distinguished IT Specialist with 11 US patents on search, text analytics, data analytics, and web technologies. Mike is the author or co-author of three books, Search Engine Marketing, Inc., Outside-In Marketing, and Do It Wrong Quickly, and serves on the faculty at the Rutgers Business School and a Visiting Lecturer at the Darden School of Business. Mike is also a Certified Speaking Professional, the highest earned honor of the National Speakers Association, and speaks on digital marketing technology worldwide. He is also a Senior Fellow at the Society for New Communications Research and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing.

Neil directs data collection and reporting at SunbeltRentals; a major equipment rental provider. Sunbelt reached $9B in the last fiscal year and continues a path of exciting growth.

Neil directs analytics for the app and website with the specific task of increasing the digital adoption and transformation. 
When not measuring user journey behavior and attribution, you will find him hanging with his five kids on the mini-farm of goats, sheep, pigs and other animals.
Before Sunbelt, Neil spent nearly 7 years at LendingTree measuring user behavior, building server-side tracking and executing A/B tests.

Bio Forthcoming

To meet Mary Owusu is to meet a story of resilience. In 1992 after her family of seven emigrated from Ghana to the United States, they faced cultural ridicule, abject poverty, and the risk of deportation. 
 
Against all odds, Mary and her four siblings not only persevered but thrived–their work currently affects millions of Americans every single day. Mary has forged a path as both an educator (at Canisius University) and an entrepreneur (at SprintMarketer.com)--helping businesses and marketers excel at digital marketing. Drawing on the rigor, resilience, and compassion she developed through her own struggles, Mary’s platform–SprintMarketer.com–has become the popular destination for marketers to transform into sprint marketers by working smarter (not harder) using digital sprints.
 
As the current board president of the Digital Analytics Association, her vision is to democratize digital analytics for people of all backgrounds so anyone can have access to the analytics field.
 
Mary's remarkable journey is a testament to the transformative power of resilience, compassion, and rigor–that if you are willing to show others “how any system works” they can overcome it…whether that is the immigration system or the digital marketing system. By turning her personal struggles into a source of inspiration and growth, Mary has shown that we can not only overcome adversity but also use it as a catalyst for change.

Laura takes a practical, no-nonsense approach to proving and improving the value of Marketing. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”.  Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making.  Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations.  Martechexec selected Laura as one of the top 50 women in marketing technology. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.

Jim Sterne sold business computers to companies that had never owned one in the 1980's, consulted and keynoted about online marketing in the 1990’s, founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. His twelfth book is Artificial Intelligence for Marketing: Practical Applications. He is now advising companies on the ins and outs of Machine Learning and Generative AI. His most popular workshops these days are Creating a Generative AI Adoption Roadmap and Generative AI: Creativity Powertool.

Jennifer has helped nearly 100 companies leverage digital analytics to better understand their customers and influence customer behavior. Leveraging a background in digital marketing, Jennifer has 7 years of experience as a digital analytics consultant. She has led projects in digital measurement strategy, site optimization, social media measurement, mobile measurement and multi-channel executive dashboards. Jennifer has developed a reputation in the industry for her ability to translate digital data into meaningful reports and actionable insights. She is a frequent speaker at digital marketing and analytics conferences. Not to mention one of our top rated speakers.

Tim has been working with digital data full-time since 2001 in a variety of roles: from managing a web analytics platform migration and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company; to creating and growing the analytics practices at three different agencies that worked with a range of large consumer brands; to consulting with the digital analytics teams at Fortune 500 companies on the their strategies, processes, and tactics for effectively putting their digital data to actionable use. Tim is a long-time creator of pragmatic content for analysts and marketers, including co-hosting the bi-weekly Digital Analytics Power Hour podcast (analyticshour.io) and co-creating dartistics.com -- a site dedicated to encouraging analysts to learn the R programming language and apply statistical methods to their data.

Tim is physically based in Columbus, Ohio, while his heart and soul maintain joint custody with Austin, Texas.

Marilee Yorchak has operational responsibility for all of the DAA's programs and activities, as well as supervising DAA staff and vendor relationships. She works closely with the Board to ensure that new initiatives track to the DAA's mission, that budgetary goals are met, and that organizational growth meets or surpasses its targets. DAA, Marilee served as Executive Director of the Colorado Chapter of the Business Marketing Association (BMA), where she presided over the organization's growth from 75 to more than 500 members. She is a Certified Association Executive (CAE), with a Bachelor of Science degree in Marketing from the University of Colorado-Boulder and an MBA from New Mexico State University.