Workshop: Content Marketing Analytics: Your Secret Weapon to Improving Conversion

Monday, June 17, 2019 in Las Vegas
Full-Day: 8:30am – 3:30pm

The great thing about analytics is that it tells you what is wrong. The hard thing is that you have to do the work to make things better. What if you could put that data to work automating some of those fixes? This would free you up to do more of the high value work, right?

This workshop will help you discover new ways of using analytics to power conversion rate optimization, improve customer experience, and win more business.

Mike Moran
Mike Moran

Senior Strategist

Key takeaways:

  • Understand the role of the analyst in identifying growth opportunities for the business
  • Identify metrics that drive customer experience and power conversion
  • Discover methods for putting that data to work automatically improving outcomes

This workshop is for analysts who want to leverage the power of content usage data.

 This workshop is for analysts who are tired of grinding out reports that don’t capture the attention and passion of leadership.

This workshop is for thinkers who want to bring new approaches to translating data into powerful enablers of business transformation.

This workshop is for technical folks who want to understand how data can be integrated into platforms to drive performance improvements.

This workshop is for anyone who is tired of the same old numbers with the same old actions and wants to know what else is out there.

Workshop Pricing

See the registration page for full pricing options.

SAVE $300 when purchasing with a conference ticket!


Mike Moran, Senior Strategist, SoloSegment

Mike is Senior Strategist and product leader at SoloSegment a provider of behavior-based personalization technologies that connect customers with content that converts. Mike is a former IBM Distinguished Engineer and Open Group Distinguished IT Specialist with 11 US patents on search, text analytics, data analytics, and web technologies. Mike is the author or co-author of three books, Search Engine Marketing, Inc., Outside-In Marketing, and Do It Wrong Quickly, and serves on the faculty at the Rutgers Business School and a Visiting Lecturer at the Darden School of Business. Mike is also a Certified Speaking Professional, the highest earned honor of the National Speakers Association, and speaks on digital marketing technology worldwide. He is also a Senior Fellow at the Society for New Communications Research and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing.