Workshop: Creating KPI’s: Developing a Measurement Framework

Thursday, June 20, 2019 in Las Vegas
Full-Day: 8:30am – 3:30pm

Want to get the most out of your data? You’ll need to identifying the business impact it can have, given technical capabilities, political desires, and your organization’s ability to embrace change.

In this workshop, you will learn to identify Key Performance Indicators based on the strategy, goals, and objectives of the business, and develop an inclusive framework through hands-on participation. 

This workshop covers the following aspects of measurement planning:

  • What is measurement planning?
  • What does measurement planning include?
  • What does measurement planning achieve?

During the workshop, we will discuss the main components of measurement planning and framework development, including how to:

  • Identify the strategic imperatives and ask the right key business questions
  • Determine the role of earned and owned media, social and digital analytics in providing key data sources
  • Establish which key stakeholders are reached via PR and social, content marketing and influencer marketing
  • Develop the list of questions that will help design goals and KPIs per channel
  • Do a tool audit to determine missing capabilities
  • Bring it all together in a cross-channel measurement framework
  • Plan the deliverables (format, frequency, audience) and outcomes that will measure success

Workshop Pricing

See the registration page for full pricing options.

SAVE $300 when purchasing with a conference ticket!


Lusine Kodagolian, Principal, StratInt Research

As the founder of StratInt Research, Lusine Kodagolian has worked with companies of every size and in virtually every sector to help connect the dots between digital, social, and PR and their impact on business goals. From designing measurement frameworks and KPIs to crafting compelling, data-driven stories, Lusine has worked with clients like the Department of Defense, the Department of Army, Georgetown University, AbbVie, Fiserv, ExxonMobil, Verizon, ManpowerGroup, as well as several other Fortune 500 companies. As a consultant to these companies, she navigated some of the most complex measurement challenges, helping her clients understand the true value of measurement and the importance of planning and KPI-setting as one of the first steps in every analytics journey. Prior to founding her company, Lusine worked for Dow Jones, Hill+Knowlton Strategies, Ogilvy Public Relations Worldwide and Siemens Enterprise Networks, where she challenged her colleagues to think outside the box and always answer the ‘Why’ before looking for ‘So What.’