A 3-part workshop dive into the very latest best practices in data presentation as distilled by a seasoned digital analyst and marketer.
Pre-Event Price – ENDS Sunday, June 3rd – $1,400
Onsite Price – $1,600
SAVE $300 when purchasing with a conference ticket!
Lea Pica is an educator of thousands of digital analysts, marketers, SEM/SEO’s, and consultants who want to present data stories that inform decisions, inspire ideas, galvanize into action, and communicate the value of their work. She hosts the industry-recognized Present Beyond Measure® Podcast, and blogs about stellar data presentation at LeaPica.com. Lea is a seasoned digital analytics practitioner, social media marketer, and blogger with over 15 years of experience building search marketing and web analytics practices for companies like Scholastic, Victoria’s Secret, Ralph Lauren, and Prudential. She’s trained practitioners in companies like CVS, Starwood, Hyatt, LexisNexis, and Kelley Blue Book. One day, Lea noticed that no one was taking action when she presented data and completed transformed her approach to actionable data visualization. After seeing massive results in informing decisions and effecting organizational change, she became passionate about teaching other practitioners how to do the same using neuroscience-based principles of information sharing. Lea’s greatest passion is the stage, which is her platform for empowering digital analytics and marketing practitioners to present information in a way that inspires action and creates indispensability.
What are cookies?
Cookies, among other things, help to make your visit to our website simpler, more pleasant and more logically structured. Cookies are information data which your web browser automatically stores on your computer’s hard disc when you visit our website. Cookies do not do any damage to your computer’s hard disc and they do not transmit any of your personal data to us.
Our Cookie policy – How we use cookies
We use cookies, for instance, to be able to identify you as a registered user without you needing to log in every time. Use does not mean that we receive new personal data about you as an online visitor. Most Internet browsers accept cookies automatically. You may, however, configure your browser so that no cookies are stored on your computer or so that you receive a warning whenever you receive a new cookie. Our cookies don't store sensitive information such as your name, address or payment details. However, if you'd prefer to restrict, block or delete cookies from our website, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone’s user manual) to change your cookie preferences. Deactivating cookies may mean that you cannot use all of the functions of our website.
We use the web analysis service Google Analytics to continuously streamline and optimise our sites for users. For this purpose, pseudonymised user profiles are created and small text files are used that are stored on your computer (‘cookies’). The information produced by the cookie about your use of this website, such as
is transmitted to servers of Google Inc. in the USA and stored there. This information is used to evaluate the use of our website, to compile reports on website activities and to provide other services connected with the use of the website and Internet use for purposes of market research and to enable these Internet sites to be made more user-friendly. If necessary, this information is also transmitted to third parties to the extent that this is prescribed by law or if third parties process the data for us. In no event is the IP address ever brought into association with other data relating to the user. IP addresses are anonymised to prevent them from being matched (IP masking).
Users may configure their browsers to prevent cookies from being installed. However, we would point out that in this case it may not be possible to use all of the functions of this website to the full extent
You can find more information about the web analysis service we use on the website of Google Analytics. You can find instructions for preventing your data being processed by the web analysis service at http://tools.google.com/dlpage/gaoptout?hl=en.
Unsere Websites verwendet sogenannte Re-Targeting-Technologien. Wir nutzen diese Technologien, um für Sie das Internetangebot interessanter zu gestalten. Diese Technik ermöglicht es, Internetnutzer, die sich bereits für unsere Dienstleistungen und Produkte interessiert haben, auf den Websites unserer Partner mit Werbung anzusprechen. Wir sind davon überzeugt, dass die Einblendung einer personalisierten, interessenbezogenen Werbung in der Regel für den Internetnutzer interessanter ist als Werbung, die keinen solchen persönlichen Bezug hat. Die Einblendung dieser Werbemittel auf den Seiten unserer Partner erfolgt auf Basis einer Cookie-Technologie und einer Analyse des vorherigen Nutzungsverhaltens. Diese Form der Werbung erfolgt vollkommen anonym. Es werden keine personenbezogenen Daten gespeichert und es werden auch keine Nutzungsprofile mit Ihren personenbezogenen Daten zusammengeführt. Sie können die Verwendung von Cookies durch Google deaktivieren, indem sie die Seite zur Deaktivierung von Google-Werbung aufrufen. Alternativ können Sie die Verwendung von Cookies durch Drittanbieter deaktivieren, indem sie die Deaktivierungsseite der Netzwerkwerbeinitiative aufrufen.