Workshop: Own your data = Enhance your analytics

Monday, June 4, 2018 in Las Vegas
Half-Day: 8:30am – 12:00pm

Take advantage of a paradigm shift in Digital Analytics. Artificial intelligence and machine learning need data to predict churn, create unified customer views, prevent fraud and business-building decision making. Still, many organizations surrender their data to productized analytics tools.

In the 20 years since the birth of web analytics, cloud computing has democratized data storage and processing, making it inexpensive and accessible to all. It’s time to drive more value from your digital analytics data, it is time to take data ownership back.

João Correia, experienced analytics professional (CWA) works cross-functionally with business stakeholders, product, marketing and engineering teams to collect, understand and use data to inform decision making. Now, he can help you in this half-day workshop.

João Correia
João Correia

Founder and Solutions Director

Igloo Analytics

Who should attend?

Leaders, Founders, Marketing executives, Product managers, CTOs and CDOs looking to drive their organization’s analytical capabilities to the next level.

What Will You Learn?

You will learn why it is important to own your digital data, how to do it without breaking your budget, what additional value you can possibly derive from it, and how to create the necessary human and technological conditions to advanced analytics.

In more detail, you will learn about:

  • Understanding where we come from and where we are going
  •  Why it is important to take ownership of digital data
  •  How to take ownership of digital data (Build your own vs Open Source vs Commercial)
  •  A framework to help teams make data-informed decisions
  •  Events with context. Creating your organization key moments (workshop activity)
  •  Context is everything. Creating your business taxonomy (workshop activity)
  •  Putting events and context together
  •  Analytical applications

Workshop Pricing

Pre-Event Price – ENDS Sunday, June  3rd – $1,400
Onsite Price – $1,600

SAVE $300 when purchasing with a conference ticket!


João Correia, Founder and Solutions Director, Igloo Analytics

João Correia is the Founder and Solutions Director of Igloo Analytics; an analytics consultancy focused on helping organizations advancing their analytical capabilities/maturity by taking back ownership of their data. With 18 years of experience in the Internet industry, a strong technical background and a wide range of experience in digital, João created a successful career in digital analytics. João is a Certified Web Analyst and collaborates with the DAA in creating the exam questions. He also organizes MeasureCamp San Francisco and a San Diego Digital Analytics meetup.