Do you feel like I do? Do you feel something is wrong with the way you’ve been doing analytics? The mainstream idea was to gather Business Requirements from stakeholders, define KPIs, create a Solution Design, Implement, Test, Go Live and hope for the best. Tell me. Seriously. How is it going for you?
The thing is… your stakeholders typically don’t have a clue or they don’t know how to properly articulate their needs. Don’t ask them! (or they will make up something!)
The thing is… there’s never enough budget, enough resources.. there are always new tools to learn and a constant deluge of requests! Stop complaining and do something about it!
Take the lead – be the expert! Pave the way, show them the light!
The Digital Analytics Maturity Model was the start – it allowed Stéphane to help countless clients and agencies uncover their strengths and weaknesses in key areas of analytical success. They learned how to use a maturity model – the one he introduced or any other one – to create more realistic analytics roadmaps. A couple of years ago he started asking, “just between us, how is it really going for you?”. He realized many things we were told might not actually work that well. He gathered some of those points and published the Radical Analytics Manifesto.
This is your opportunity to be part of the conversation – and get solutions.
Be forewarned, this *isn’t* your traditional workshop! Instead, see it as an opportunity to share the challenges you are facing with a small group of like-minded people, in a safe environment, where you won’t be judged – think of it as a group therapy! Even more, to make sure we are in the right ambiance, this activity won’t be in a conventional conference room – we actually prefer a more cozy environment. Be aware, however: you are expected to do some prep work and you need to come ready to actively contribute..
As a bonus, each participant will have the opportunity to get a half hour one-on-one follow-up session with Stéphane Hamel
Stéphane Hamel is a seasoned independent consultant, entrepreneur and distinguished thought leader in the field of digital marketing & analytics. He advises his global clients, agencies, start-ups, and vendors in the digital analytics industry on data maturity matters and how to grow a data-informed culture.
Recognized as a Google Product Strategy Expert (2016) and considered one the Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry: authoring the Radical Analytics Manifesto (2016), creating the Digital Analytics Maturity Model (2009), and the Web Analytics Solution Profiler (2006) quality assurance tool, as well as other tools and concepts throughout his thirty years of experience. His latest venture is Da Vinci Tools – a collection of Google Marketing Platform power tools for smart digital marketers and analysts.
Stéphane previously held a leadership position with the award-winning Cardinal Path agency and board positions with the Digital Analytics Association. He holds an MBA specialized in eBusiness from ULaval (2009) where he teaches the fundamentals of digital analytics to Marketing Masters and MBA students, taught hundreds of students enrolled in UBC’s Award of Achievement in Digital Analytics and is Faculty Chair, Digital Marketing & Analytics, for SimpliLearn / Market Motive since 2016. To this date, Stéphane has shared his passion in over a hundred speaking, webinars and workshops events held across North America and Europe.
What are cookies?
Cookies, among other things, help to make your visit to our website simpler, more pleasant and more logically structured. Cookies are information data which your web browser automatically stores on your computer’s hard disc when you visit our website. Cookies do not do any damage to your computer’s hard disc and they do not transmit any of your personal data to us.
We use the web analysis service Google Analytics to continuously streamline and optimise our sites for users. For this purpose, pseudonymised user profiles are created and small text files are used that are stored on your computer (‘cookies’). The information produced by the cookie about your use of this website, such as
is transmitted to servers of Google Inc. in the USA and stored there. This information is used to evaluate the use of our website, to compile reports on website activities and to provide other services connected with the use of the website and Internet use for purposes of market research and to enable these Internet sites to be made more user-friendly. If necessary, this information is also transmitted to third parties to the extent that this is prescribed by law or if third parties process the data for us. In no event is the IP address ever brought into association with other data relating to the user. IP addresses are anonymised to prevent them from being matched (IP masking).
Users may configure their browsers to prevent cookies from being installed. However, we would point out that in this case it may not be possible to use all of the functions of this website to the full extent
You can find more information about the web analysis service we use on the website of Google Analytics. You can find instructions for preventing your data being processed by the web analysis service at http://tools.google.com/dlpage/gaoptout?hl=en.
Unsere Websites verwendet sogenannte Re-Targeting-Technologien. Wir nutzen diese Technologien, um für Sie das Internetangebot interessanter zu gestalten. Diese Technik ermöglicht es, Internetnutzer, die sich bereits für unsere Dienstleistungen und Produkte interessiert haben, auf den Websites unserer Partner mit Werbung anzusprechen. Wir sind davon überzeugt, dass die Einblendung einer personalisierten, interessenbezogenen Werbung in der Regel für den Internetnutzer interessanter ist als Werbung, die keinen solchen persönlichen Bezug hat. Die Einblendung dieser Werbemittel auf den Seiten unserer Partner erfolgt auf Basis einer Cookie-Technologie und einer Analyse des vorherigen Nutzungsverhaltens. Diese Form der Werbung erfolgt vollkommen anonym. Es werden keine personenbezogenen Daten gespeichert und es werden auch keine Nutzungsprofile mit Ihren personenbezogenen Daten zusammengeführt. Sie können die Verwendung von Cookies durch Google deaktivieren, indem sie die Seite zur Deaktivierung von Google-Werbung aufrufen. Alternativ können Sie die Verwendung von Cookies durch Drittanbieter deaktivieren, indem sie die Deaktivierungsseite der Netzwerkwerbeinitiative aufrufen.